At long last! Meet Joico® superhero hairspray that locks in your look for 7 days** while boosting shine! With our maximum hold and a touchable finish, NEW Hold Hero™ is “hair” to stay.
Benefits
Boosts 50% more shine**
Wind-resistant
Humidity & frizz protection for 72 hours*
Thermal protection up to 450F
Protects against pollution†
*vs. untreated hair in high humidity conditions
**vs. untreated damaged hair
†laboratory tested using pollution particles
Key Ingredients
Formulated with MORINGA SEED OIL and a HIGH-HOLD POLYMER
HOLD HERO finishing spray provides long-lasting hold* and amplified shine**, while protecting from humidity* and heat damage.
